{"id":8608,"date":"2022-11-28T17:31:13","date_gmt":"2022-11-28T16:31:13","guid":{"rendered":"https:\/\/ip.gruppoapi.com\/the-group\/our-activities\/the-network-of-ip-branded-distributors\/"},"modified":"2026-05-18T16:37:06","modified_gmt":"2026-05-18T14:37:06","slug":"ip-branded-distribution-network","status":"publish","type":"page","link":"https:\/\/ip.gruppoapi.com\/en\/the-group\/our-activities\/ip-branded-distribution-network\/","title":{"rendered":"IP-branded distribution network"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

The Group's complex industrial and logistics system supports the distribution and sales activities of 4,575 IP, IPlanet and affiliated partners. Moreover, thanks to a Branded Wholesales agreement, also of the Esso-branded distributors for which IP has been the licensee since 1 October 2023, the date of the acquisition of Esso Italy. Through additional partnership agreements, IP also supplies over 500 multi-brand service stations.<\/p>

The Group\u2019s owned distribution network, together with the service stations operated by its partners, represents the largest network in Italy. In particular, for the Group, IP and IPlanet branded service stations represent a strategic infrastructure on which the most innovative forms of energy and services can be integrated, thus facilitating the transition toward more sustainable mobility.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

The main IP Network numbers (*) are<\/H2>

More than 680.000<\/strong> refueling per day<\/p>

More than 1.100.000<\/strong> litres per point of sales (average annual delivery)<\/p>

100% <\/strong>regions served<\/p>

4.575<\/strong>\u00a0point of sales<\/p>

(*) Reporting values at 31.12.2025<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

OPTIMO<\/H2>

Premium fuel at a standard price<\/p><\/div><\/div>

\"\"<\/div><\/line><\/path><\/g><\/g><\/svg><\/span><\/a><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

4575<\/strong>\u00a0point of sales of which<\/p><\/div><\/div>

<\/div>
507<\/span><\/div>IPlanet<\/span><\/div>
<\/div>
481<\/span><\/div>with LPG<\/span><\/div>
<\/div>
60<\/span><\/div>with Methane<\/span><\/div>
<\/div>
101<\/span><\/div>with Electric recharging<\/span><\/div>
<\/div>
2<\/span><\/div>with LNG<\/span><\/div>
<\/div>
24<\/span><\/div>Marine<\/span><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The Group’s complex industrial and logistics system supports the distribution and sales activities of 4,575 IP, IPlanet and affiliated partners. Moreover, thanks to a Branded Wholesales agreement, also of the Esso-branded distributors for which IP has been the licensee since 1 October 2023, the date of the acquisition of Esso Italy. Through additional partnership agreements, […]<\/p>\n","protected":false},"author":4,"featured_media":10077,"parent":8513,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-8608","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIP-branded distribution network - IP<\/title>\n<meta name=\"description\" content=\"IP-branded distribution network - IP - The network of IP branded distributors\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ip.gruppoapi.com\/en\/the-group\/our-activities\/ip-branded-distribution-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IP-branded distribution network - IP\" \/>\n<meta property=\"og:description\" content=\"IP-branded distribution network - IP - The network of IP branded distributors\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ip.gruppoapi.com\/en\/the-group\/our-activities\/ip-branded-distribution-network\/\" \/>\n<meta property=\"og:site_name\" content=\"IP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IPperlitalia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-18T14:37:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ip.gruppoapi.com\/wp-content\/uploads\/2023\/01\/IP1_4876_bassa-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@gruppoapi\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ip.gruppoapi.com\\\/en\\\/the-group\\\/our-activities\\\/ip-branded-distribution-network\\\/\",\"url\":\"https:\\\/\\\/ip.gruppoapi.com\\\/en\\\/the-group\\\/our-activities\\\/ip-branded-distribution-network\\\/\",\"name\":\"IP-branded distribution network - IP\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ip.gruppoapi.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ip.gruppoapi.com\\\/en\\\/the-group\\\/our-activities\\\/ip-branded-distribution-network\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ip.gruppoapi.com\\\/en\\\/the-group\\\/our-activities\\\/ip-branded-distribution-network\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ip.gruppoapi.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/IP1_4876_bassa-scaled.jpg\",\"datePublished\":\"2022-11-28T16:31:13+00:00\",\"dateModified\":\"2026-05-18T14:37:06+00:00\",\"description\":\"IP-branded distribution network - IP - The network of IP branded distributors\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ip.gruppoapi.com\\\/en\\\/the-group\\\/our-activities\\\/ip-branded-distribution-network\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ip.gruppoapi.com\\\/en\\\/the-group\\\/our-activities\\\/ip-branded-distribution-network\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ip.gruppoapi.com\\\/en\\\/the-group\\\/our-activities\\\/ip-branded-distribution-network\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ip.gruppoapi.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/IP1_4876_bassa-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/ip.gruppoapi.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/IP1_4876_bassa-scaled.jpg\",\"width\":2560,\"height\":1709},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ip.gruppoapi.com\\\/en\\\/the-group\\\/our-activities\\\/ip-branded-distribution-network\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ip.gruppoapi.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Group\",\"item\":\"https:\\\/\\\/ip.gruppoapi.com\\\/en\\\/il-gruppo\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Our activities\",\"item\":\"https:\\\/\\\/ip.gruppoapi.com\\\/en\\\/the-group\\\/our-activities\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"IP-branded distribution network\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ip.gruppoapi.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/ip.gruppoapi.com\\\/en\\\/\",\"name\":\"IP Gruppo api\",\"description\":\"IP, un partner per la mobilit\u00e0 di tutti gli italiani\",\"publisher\":{\"@id\":\"https:\\\/\\\/ip.gruppoapi.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ip.gruppoapi.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ip.gruppoapi.com\\\/en\\\/#organization\",\"name\":\"Gruppo api IP\",\"url\":\"https:\\\/\\\/ip.gruppoapi.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ip.gruppoapi.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ip.gruppoapi.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/IP_logo.png\",\"contentUrl\":\"https:\\\/\\\/ip.gruppoapi.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/IP_logo.png\",\"width\":394,\"height\":114,\"caption\":\"Gruppo api IP\"},\"image\":{\"@id\":\"https:\\\/\\\/ip.gruppoapi.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/IPperlitalia\",\"https:\\\/\\\/x.com\\\/gruppoapi\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCqUQvZiwu6-qRd8QQihmhFQ\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/gruppoapi\",\"https:\\\/\\\/www.instagram.com\\\/ip_gruppoapi\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IP-branded distribution network - IP","description":"IP-branded distribution network - IP - The network of IP branded distributors","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ip.gruppoapi.com\/en\/the-group\/our-activities\/ip-branded-distribution-network\/","og_locale":"en_US","og_type":"article","og_title":"IP-branded distribution network - IP","og_description":"IP-branded distribution network - IP - The network of IP branded distributors","og_url":"https:\/\/ip.gruppoapi.com\/en\/the-group\/our-activities\/ip-branded-distribution-network\/","og_site_name":"IP","article_publisher":"https:\/\/www.facebook.com\/IPperlitalia","article_modified_time":"2026-05-18T14:37:06+00:00","og_image":[{"width":2560,"height":1709,"url":"https:\/\/ip.gruppoapi.com\/wp-content\/uploads\/2023\/01\/IP1_4876_bassa-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@gruppoapi","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ip.gruppoapi.com\/en\/the-group\/our-activities\/ip-branded-distribution-network\/","url":"https:\/\/ip.gruppoapi.com\/en\/the-group\/our-activities\/ip-branded-distribution-network\/","name":"IP-branded distribution network - IP","isPartOf":{"@id":"https:\/\/ip.gruppoapi.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ip.gruppoapi.com\/en\/the-group\/our-activities\/ip-branded-distribution-network\/#primaryimage"},"image":{"@id":"https:\/\/ip.gruppoapi.com\/en\/the-group\/our-activities\/ip-branded-distribution-network\/#primaryimage"},"thumbnailUrl":"https:\/\/ip.gruppoapi.com\/wp-content\/uploads\/2023\/01\/IP1_4876_bassa-scaled.jpg","datePublished":"2022-11-28T16:31:13+00:00","dateModified":"2026-05-18T14:37:06+00:00","description":"IP-branded distribution network - IP - The network of IP branded distributors","breadcrumb":{"@id":"https:\/\/ip.gruppoapi.com\/en\/the-group\/our-activities\/ip-branded-distribution-network\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ip.gruppoapi.com\/en\/the-group\/our-activities\/ip-branded-distribution-network\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ip.gruppoapi.com\/en\/the-group\/our-activities\/ip-branded-distribution-network\/#primaryimage","url":"https:\/\/ip.gruppoapi.com\/wp-content\/uploads\/2023\/01\/IP1_4876_bassa-scaled.jpg","contentUrl":"https:\/\/ip.gruppoapi.com\/wp-content\/uploads\/2023\/01\/IP1_4876_bassa-scaled.jpg","width":2560,"height":1709},{"@type":"BreadcrumbList","@id":"https:\/\/ip.gruppoapi.com\/en\/the-group\/our-activities\/ip-branded-distribution-network\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ip.gruppoapi.com\/en\/"},{"@type":"ListItem","position":2,"name":"The Group","item":"https:\/\/ip.gruppoapi.com\/en\/il-gruppo\/"},{"@type":"ListItem","position":3,"name":"Our activities","item":"https:\/\/ip.gruppoapi.com\/en\/the-group\/our-activities\/"},{"@type":"ListItem","position":4,"name":"IP-branded distribution network"}]},{"@type":"WebSite","@id":"https:\/\/ip.gruppoapi.com\/en\/#website","url":"https:\/\/ip.gruppoapi.com\/en\/","name":"IP Gruppo api","description":"IP, un partner per la mobilit\u00e0 di tutti gli italiani","publisher":{"@id":"https:\/\/ip.gruppoapi.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ip.gruppoapi.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ip.gruppoapi.com\/en\/#organization","name":"Gruppo api IP","url":"https:\/\/ip.gruppoapi.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ip.gruppoapi.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/ip.gruppoapi.com\/wp-content\/uploads\/2022\/11\/IP_logo.png","contentUrl":"https:\/\/ip.gruppoapi.com\/wp-content\/uploads\/2022\/11\/IP_logo.png","width":394,"height":114,"caption":"Gruppo api IP"},"image":{"@id":"https:\/\/ip.gruppoapi.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IPperlitalia","https:\/\/x.com\/gruppoapi","https:\/\/www.youtube.com\/channel\/UCqUQvZiwu6-qRd8QQihmhFQ","https:\/\/www.linkedin.com\/company\/gruppoapi","https:\/\/www.instagram.com\/ip_gruppoapi"]}]}},"_links":{"self":[{"href":"https:\/\/ip.gruppoapi.com\/en\/wp-json\/wp\/v2\/pages\/8608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ip.gruppoapi.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ip.gruppoapi.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ip.gruppoapi.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ip.gruppoapi.com\/en\/wp-json\/wp\/v2\/comments?post=8608"}],"version-history":[{"count":55,"href":"https:\/\/ip.gruppoapi.com\/en\/wp-json\/wp\/v2\/pages\/8608\/revisions"}],"predecessor-version":[{"id":27443,"href":"https:\/\/ip.gruppoapi.com\/en\/wp-json\/wp\/v2\/pages\/8608\/revisions\/27443"}],"up":[{"embeddable":true,"href":"https:\/\/ip.gruppoapi.com\/en\/wp-json\/wp\/v2\/pages\/8513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ip.gruppoapi.com\/en\/wp-json\/wp\/v2\/media\/10077"}],"wp:attachment":[{"href":"https:\/\/ip.gruppoapi.com\/en\/wp-json\/wp\/v2\/media?parent=8608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}