Students from the Faculty of Economics’ Strategies for International Markets course at the Marche Polytechnica University were challenged on the theme of sustainable transport and mobility, through fuels that help reduce consumption and environmental impact.
The winners were announced on 18 May, with the award named after communications pioneer Alceo Moretti and the contest being to develop an innovative and original marketing campaign for IP api Group.
The jury, made up of managers from api Group and Giorgio Moretti of Moretti Comunicazione, declared the Radiators Springs team the winners ahead of six others.
The winners received fuel vouchers so that they can try the new Optimo fuel for themselves.
